How to Proactively Update Your Social Media Management Plan for Your Busy Season: 10 Tips to Keep Your Hotel's Online Presence Strong

As a business owner in the hospitality industry, you know that your peak season can be both exhilarating and overwhelming simultaneously. You're busy ensuring everything is perfect for your guests, but you don't want to neglect your online presence. Below are some tips on how to proactively update your social media management plan to keep your hotel's online presence strong, even when you're busy.

1. Create posts ahead of time

One way to ensure your social media presence is maintained even when you're busiest is to create posts ahead of time. This could be done a week or even a month in advance. This way, you can schedule them to go live while focusing on other aspects of your business. When everything is running smoothly, take some time to sit down and draft up a few posts. This will save you time and energy in the long run.

2. Hire a management service

If you find that creating posts ahead of time is too difficult to keep up with, or if you simply don't have the time, you can always hire a management service. Several companies specialize in social media management for businesses. This can be a great way to take the burden off your shoulders and have someone else handle it for you.

3. Utilize automation tools

Another option is to utilize automation tools to help you manage your social media. There are several different tools available that can help you automate tasks such as posting and engagement. This can be a great way to save time and energy to focus on other aspects of your business.

4. Create a content calendar

Creating a content calendar is one way to stay organized and ensure you're always ahead of the game. This will help you track what posts need to go out and when. This can be a great way to ensure you're always on top of your social media management plan.

5. Set up alerts

Another way to stay on top of your social media presence is to set up alerts. This could be done through a tool like Google Alerts or Social Mention. This way, you can be alerted anytime someone mentions your business online. This can help you quickly jump on any negative comments and turn them into positive ones.

6. Monitor your analytics

It's important to regularly monitor your analytics so you can see how your social media efforts are paying off. This data can help you make changes to your strategy so you can better reach your target audience.

7. Engage with your audience

One of the most important aspects of a social media management plan is engagement. You need to interact regularly with your followers in order to build relationships and keep them engaged. You can do this in several ways, such as responding to comments, asking questions, and sharing relevant content.

8. Use hashtags

Hashtags are a great way to increase your reach and engagement on social media. When used properly, they can help you connect with new followers and boost your visibility.

9. Run contests

Contests are a great way to increase engagement and reach on social media. They can also be a great way to promote your business. When running a contest, be sure to follow the rules of each platform and offer a prize that is relevant to your audience.

10. Take advantage of ads

Ads can be a great way to reach new audiences and promote your business. When using ads, be sure to target your audience and use relevant keywords.

By following these tips, you can proactively update your social media management plan to keep your hotel's online presence strong, even when you're busy.

At Digiedg, we understand businesses' challenges when trying to maintain an active social media presence. That's why we offer various services, such as social media management and content creation, to help businesses succeed. Contact us today to learn more about how we can help you reach your goals.