5 Steps to Create a Style Guide for Better Social Media Management

A style guide is a document that outlines the branding and styling for all of your social media accounts. This document can be used by anyone responsible for publishing content on behalf of your brand and ensures that all posts are cohesive and look professional. A style guide will help you maintain a consistent look and feel across all your social media platforms. Thus, making your brand more recognizable to customers. Steps to create a style guide for better social media management.

How to Create a Style Guide for Better Social Media Management

1. Outline Your Branding Guidelines

Your brand is your most valuable asset. It's what sets you apart from your competitors and drives customer loyalty. So it's important to protect it. One way to do that is to create a style guide for your social media accounts. This document should outline your branding guidelines, including your logo usage, color scheme, voice and tone, and messaging strategy. By taking the time to create a style guide, you can ensure that your social media accounts are consistently presenting a strong, unified brand identity.

2. Define the Voice and Tone You Want to Use Across All Social Media Platforms

Your brand's voice should be consistent across all communications, including social media. When defining your brand's voice, think about how you want your customers to perceive your company. Do you want your customers to see you as friendly and approachable or as professional and trustworthy? Once you've defined your brand's voice, ensure all your social media posts reflect that tone. For example, if you've decided that your customers should see your brand as friendly and approachable, ensure that you write all your posts in a casual, conversational tone.

3. Create Templates for Common Types of Posts, Such as Blog Posts, or Event Listings

Templates can be a valuable tool for social media managers. By creating templates for common types of posts, you can save time and ensure that all of your posts are consistent with your brand guidelines. For example, if you frequently post blog articles to your social media accounts, create a template that includes your branding elements (logo, color scheme, etc.) and the format you want your blog posts to follow. This will ensure that all your blog posts are on-brand and professional.

4. Specify the Dimensions and Format for Any Images or Videos That You Will Use in Your Social Media Posts

When posting images or videos to social media, it's important to ensure they are the correct size and format. Otherwise, they may appear distorted or fuzzy. To avoid this, specify the dimensions and file type for all images and videos used in social media posts. For example, if you want all of your images to be JPEGs, and a maximum of 800 pixels wide, ensure that everyone responsible for posting content on behalf of your brand knows this information.

5. Include a Section on What Content Should Not be Shared on Social Media

No style guide would be complete without a section on what content should not be shared on social media. Protecting your brand's reputation and avoiding any legal issues are important. For example, you may want to include a policy that states confidential information is not to be shared on social media or that nothing negative should be posted. By including this type of information in your style guide, you can ensure that all of your social media posts are positive and professional.

Let Digital Edge Marketing Agency Help You

Creating a style guide may seem like a lot of work. However, it helps you maintain a consistent and professional social media presence and will pay off in the long run. It is a simple but effective way to ensure that all of your posts are cohesive and look professional. By taking the time to create this document, you can save time and protect your brand's identity, as well as make social media management easier for everyone involved.

At Digital Edge Marketing Agency, we help you to take your company to the next level. Contact us to learn more.