Don't Make the Transition from Corporate America to Entrepreneurship Alone

Although the decision can be difficult, the transition doesn't have to be. For starters, you are great at what you do after spending the last few decades developing your skills. People have relied on you for advice and execution because you became the Subject-Matter Expert (SME) in your field. Why should you go back into the office — following the old rules — when you can build something for yourself?

Well, the Failory report states that about 90% of startups fail. Since you are venturing into entrepreneurship as a full-time gig, it is vital to ensure you don't become a negative statistic. Therefore, here is the number one key to success when transitioning from corporate America to entrepreneurship — Don't do it alone.

Forget the notion that you can succeed by yourself. Remember you relied on your supporting cast to build a career in the corporate world. These individuals that were part of your team — no matter how small their contribution — had a hand in establishing you as an industry Subject-Matter Expert. Therefore, forget about being a lone wolf and focus on building a pack.

Although an entrepreneur is painted as a solo figure willing to defy the rules and risk everything on an idea, they shouldn't do it alone. All successful entrepreneurs need a supporting cast to make them shine in all areas — including their weaknesses.

You might be wondering how big of a team you need during your transition to entrepreneurship. Well, businesses don't need a large team during the early stages. However, these areas can't survive without a suitable supporting team:

Recent technological advancements have made it easier for consumers to find goods and services online. Businesses need websites to ensure they can break the market and establish an online presence, thus safeguarding their bottom line. However, you risk losing potential customers — regardless of how excellent your service or product is — if the web pages or websites aren't well-designed.

According to Kissmetrics, about 40% of consumers will leave your website if it takes more than 3 seconds to load. Therefore, the wrong website design team will cost your business customer loyalty. With every business struggling to retain customers, poor website design can run your business into the ground.

Search Engine Optimization lets people find your business and understand what you offer. It is a digital marketing technique that ensures your business achieves top ranks in different search engines, including Google. Therefore, you get to enjoy enhanced brand visibility, improved website traffic, and a better user experience.

It is vital to outrun your competitors and establish a robust web presence when you are a startup. Choosing the wrong SEO team will ruin your business by driving traffic away from your website. Also, bad SEO practices will lead to a low ranking that guarantees you lose valuable traffic.

Social media is where business happens in the current world. Today's consumer gets most of their information from social media sites, references, reviews, and ads. Thus, your brand needs proper social media coverage to get more customers and improve its bottom line.

However, social media is more extensive than most people think. Numerous platforms allow users to exchange ideas and leave feedback, apart from Instagram and Facebook. Choosing the wrong social media management team could cripple your business by destroying trust in your brand. Negative social media content can cause irreversible damage to your company's reputation.

Do not start your new business venture alone, partner with a quality support cast that will increase your chances of success. At Digital Edge Marketing Agency, we can help take your business to the next level. Ensure you contact us today to give your new business venture the edge it needs to grow.