9 Essential Things to Consider Before Building a Great Website

Creating a great website involves designing elements, a content management system, navigation, as well as a friendly user interface. As a business owner, it's tempting to delegate all the work and plans to a developer.

Even so, your contribution is equally valuable. You'll need to work with both a developer and designer while choosing colors, themes, as well as content aspects before the actual work begins.

Here is the prerequisite list you need to build a website.

1. Purpose or Role of Website

Every website serves a unique purpose to the value system of a business. A business must identify the gaps that the digital asset will fill. Is it for promoting products and services, e-commerce, or increasing brand awareness? You should have the idea and vision ready to set in motion its development.

2. Content

Websites are all about content. During the development stage, you'll need a few content pieces like a landing page, the about section, as well as a few blogs that will put it in motion. The developer also needs to know your content plans which will help select the ideal content management system.

3. Images

A website is a representation of your business. You'll therefore require visually appealing images of the company, covers, as well as photos of your products. Visually appealing photos capture the attention of visitors, who in turn spend more time and money on the site. You can involve a professional photographer to take high-quality images as well as a graphic designer to improve their impression and captions.

4. Branding Elements

A website is an opportunity to represent your business. Ensure to incorporate the brand colors, logos, as well as unique fonts in the planning stage. As such, it's crucial to submit the logo file in a format like an EPS file that a developer can easily edit. Alternatively, you can work with a developer to create a logo or color representing your business well.

5. Site Security

As technology continues to evolve, websites are faced with an existential threat from malware, hackers, dangerous apps, as well as viruses. It's critical to work with a developer to include protective mechanisms such as SSL certificates. These features will protect your site visitors as they conduct monetary transactions like e-commerce or subscriptions and secure your website.

6. Mobile Responsiveness

According to Statista, about 55% of internet users access the web using mobile devices. The percentage includes users who search and buy products as well as services using smartphones. It's therefore essential to have a website and content that is mobile-friendly and responsive.

7. Social Media Sharing

A considerable percentage of business is conducted and sourced on social media platforms. A website that doesn't have social media integration misses out on the potential of the platforms. You should ensure your site has sharing buttons for platforms like Facebook, Twitter, Pinterest, Instagram, as well as LinkedIn.

8. Compatibility with Multiple Browsers

As information technology evolves, there are multiple browsers preferred by varying users. As a website owner, you should endeavor to create a site that is compatible with various browsers such as Opera Mini, Safari, Chrome, as well as Edge.

A point to note: Each type of browser has a loyal following of internet users translating to lost revenue when not taken into consideration.

9. SEO (Search Engine Optimization) Qualities

The ultimate vision of a website owner is to rank on the first pages of search engine results. The superior ranking is a result of deliberate SEO efforts as well as strategy. A developer should include technical aspects such as CMS, SEO plugins, as well as themes that boost SEO qualities. Alternatively, website owners can use Digiedg's CMS, which requires minimal coding but delivers quality SEO results.

Let Us Help You Develop a Great Website

Developing well-planned websites results in more visitors, leads, positive reviews, as well as sales. It's critical to include the above prerequisites for a quality, user-friendly, and value-packed website.

On that note, Digiedg is the perfect digital agency to walk with you on that journey. We offer website design and hosting, SEO services, social media management, and others. Call us today for more information on our services.