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Nick Brown • Aug 30, 2021
Impact of COVID-19 on Local Chambers of Commerce — Survival Guide for Restaurant Members
Helping small restaurant owners.
Although COVID-19 is global, consumers and businesses experience its economic impacts locally. All US small businesses have experienced financial hardships since the start of the pandemic. In fact, 23% of medium and small businesses closed in May. Those that haven't closed down are seeing a revenue drop of up to 52%, according to Forbes. Therefore, what does this mean for local chambers of commerce whose majority members are small businesses? Especially when you consider their heavy reliance on membership dues from small businesses. The social distancing measures and restrictions have also made it impossible for local chambers of commerce to collect funds during traditional networking events.
Today we take a comprehensive look at the impact of COVID-19 on local chambers of commerce — with emphasis on small independent restaurants. Read on to find out more on how joining a local chamber of commerce can help safeguard your bottom line in the restaurant industry.
Understanding the Impact of COVID-19 on Local Chambers of Commerce
Contrary to what most people think, chambers of commerce are not groups responsible for Christmas tree lighting. They are an intricate network that works round the clock to promote and represent local businesses. They are often considered as the "Voice of Small Businesses." Although 'the how' can take different forms, their common goal is to safeguard and improve local businesses.
The COVID-19 pandemic did not put stress on local business longevity only. It also threatens to destroy chambers of commerce that primarily use membership dues to stay afloat. Luckily, congress mobilized a massive economic stimulus effort to offer financial assistance to businesses and individuals. Local chambers have played an instrumental role in disseminating and facilitating this information to their chamber members. The local chambers of commerce should, therefore, expect to bounce back to their former glory.
The Impact of COVID-19 on Small Independent Restaurant Owners
As many as 110,000 restaurants closed permanently within the first few months of the COVID-19 pandemic. Small independent restaurant owners had no choice but to adapt to survive in these unprecedented times. As in most cases, these impact can be much harder on Black Owned restaurants. The long-term potential of these adjustments is now becoming more apparent with continuous use.
Although a renewed stress on safety and health is key among these changes, small independent restaurants will also become active participants in local chambers of commerce. After the COVID-19 pandemic, chambers of commerce will become an integral and critical part of protecting the restaurant industry.
Why Restaurants Should Join the Local Chamber of Commerce
To thrive in the current online marketplace, restaurants need to leverage technology that manages delivery automation and customer relationship. The recent surge of food apps is accelerating the rise of online restaurants, and it's time to go digital. Many restaurants are turning to tech to adapt to the new reality
that includes more off-premise dining, self-checkout, online ordering, as well as touchless payments.
Embracing digital marketing services programs guarantees that small restaurants get in front of the consumer and their competition. An excellent way to access these tools is by joining local chambers of commerce. Not only do you stay up-to-date, but you also get to establish yourself in the restaurant industry. Here is a look at what Digital Marketing Services Program (DMSP) offers to restaurants:
Mobile Responsive Website
In today's digital era, your storefront is not the face of your restaurant anymore. According to an Upserve report, 90% of guests only go to a restaurant after online research. Therefore, restaurants need a mobile responsive website that can convert leads. When your website is inadequate and unresponsive, odds are high that most visitors will bounce off to a better website.
Online Food Ordering
Due to social distancing measures, restaurants have seen a massive dip in dine-in sales. Thus, it's time to look towards alternative options such as delivery, curbside pickup, as well as online ordering. With about 53% of adults considering these options as essential in everyday life, restaurant owners must reinvent the way they serve customers. Online food ordering is an excellent way of ensuring restaurants stay profitable, thus safeguarding their bottom line.
Online Listings Management
Local business listings will ensure your restaurant can easily be found online. They serve as a directory that helps your customers identify that you are a good fit for them. Equally, you get to improve your reputation and boost SEO. DMSP ensures you are visible on all popular listing sites, plus industry-specific websites.
Local SEO
Did you know that Google prioritizes your business when a user conducts a local search? Will your restaurant appear in the now popular Google 'near me'
search? Therefore, your small independent restaurant needs to be optimized for local SEO. Utilizing powerful SEO tools will ensure your restaurant stays on the local market radar.
Google My Business (GMB) Account Management
Google My Business (GMB) lets your restaurant manage its online presence across the search engine. It lets you create a Google profile that is visible to your customers when they search your name or cuisine type within a local area. However, Google regularly adds new features to the platform which means you need expert help to keep up with all the changes.
Google Reviews Management
Consumers will read Google reviews before picking a new restaurant, thus making online review management crucial for restaurant success. Let's be honest, are you going to eat at a restaurant if the Google Reviews rating is below a 4? You need to ensure there is a steady and consistent flow of positive reviews to establish brand loyalty. Google reviews management will help you convert more leads, thus boosting sales.
Social Media Marketing
Not only are your competitors using social media, but so are your customers. Almost everyone is active on social media these days, making it an integral part of your marketing strategy. Through social media marketing, you get to benefit from a ton of free marketing.
Implement Digital Marketing Services Today
Although rebounding from the COVID-19 pandemic might seem like a daunting task, Digiedg
is here to help. Our Digital Marketing Services Program Survival Guide
will help you survive and thrive in a post-pandemic economy. Ensure you contact us today to safeguard your bottom line and stay ahead of your competition.
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