How to Test the Waters With Paid Social Media Marketing for More Local Traffic

Organic social media traffic can take days to build due to the algorithms at work behind the scenes. Paid social media can better enable you to get your content in the hands of the right audiences at the right time. With over 3.5 billion people across the globe using social media, businesses now have the opportunity to reach half the world's population through paid social media advertising. The average person usually spends about 135 minutes per day on social media platforms. In today's global market, brands that don't advertise on social media risk falling behind. Here are the benefits of paid social media marketing and how you should test the waters for more local traffic. 

Benefits of Paid Social Media Marketing 

Here are some of the benefits of the paid social media marketing that you should know: 

1. Improved Targeting 

As one of the major benefits of paid social advertising, targeting helps you to narrow down your specific target audience by behaviors, activities, preferences, location, and much more. Your ads will display to users who are most aligned with your ideal buyers, instead of a broad audience that may or may not be interested in your content.

2. Growth of High-Quality Traffic 

With ad campaigns that are targeted at your primary audience, social media marketing makes it possible to drive high quality to your website. The people visiting your website after clicking social media ads are people with an interest in your products or services. This also makes it possible to convert leads into customers. 

3. Fits Your Budget 

Paid social media platforms usually use pay-per-click or allow you to set the amount you intend to spend on marketing. Essentially, this means that you can advertise even with a very small budget and still get some positive results. Unlike conventional advertising, this lets you engage with niche markets at a discount. 

4. Ability to Measure Success 

As a business owner or marketer, it's important to know how your ad campaigns are doing. With paid social media marketing, it's easy to measure the performance of your ads. Whether you're looking at clicks, reach or engagement, you'll clearly see and understand how your ads are performing. It's also easy to measure the return on investment (ROI). 

How to Experiment with Social Media Ads 

Here is how to experiment with social media ads to see if it's the right choice for your business: 

1. Set Goals 

As with any marketing experiment, it's important to start with goals. For instance, decide on the targeted audience, expected impressions, engagement, traffic to your website, as well as revenue from social media. Setting clear goals will make it possible to evaluate the effectiveness of paid social media ads against your goals. 

2. Set a Budget 

Paid social media advertising is one of the least expensive types of advertising available in traditional and digital marketing.

Before you get into paid social media campaigns, it's important to determine how much you intend to spend on the marketing strategy. This is one of the key advantages of paid social media marketing. The budget you set should reflect your goals as well as the number of social media platforms you intend to market on, such as Facebook, Twitter, LinkedIn, Instagram, and other platforms. 

3. Pick Preferred Social Media Platforms 

The potential reach of a platform is the most important factor in determining whether to invest in it. Facebook is one of the best social media platforms to try first before moving to other platforms. Also, consider investing in social platforms where you have an already established audience. 

4. Look at Your Data, and Measure Your Results 

After implementing social media campaigns, it is now important to look at your data and measure the results. Looking at your data and measuring results will help you to determine the effectiveness of your campaigns. With a unified overview of all social media activity, you can act fast to make data-informed adjustments to live campaigns. If a campaign is not working, you can pause it as well as redistribute the budget to the working campaigns. 

Why Work with a Professional Marketing Company? 

Watching a campaign flop is equally painful whether it's organic or paid. However, working with a professional marketing company should completely remove that fear. A professional marketing company has the expertise and tools to implement effective paid social media marketing campaigns as well as effectively measure and analyze the results using up-to-date marketing tools.

At Digiedg, we're a digital marketing agency created to cater to the needs of small and growing businesses while at the same time giving businesses an edge over other small and emerging businesses. We offer cost-efficiency, a wide array of services, and we work hard to ensure your social media marketing delivers the desired results. 

Contact us to learn more and get started with your paid social media ads.