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Nick Brown • Apr 13, 2022

Tips to Set Up Your Landscaping Portfolio for SEO Success

How can you build an SEO-friendly portfolio?

Male architect planning for his landscaping project in an office - building his landscaping portfolio for his business.

If you're a landscaper, you know the importance of having a good portfolio. A well-organized landscaping portfolio can help you land more clients and boost your business. But if you want to make sure that your portfolio is SEO-friendly, you need to follow some specific tips.

We will discuss how to set up your landscaping portfolio for SEO success. We will cover everything from creating keyword-rich titles to adding images and videos. 


Tips on How to Set Up Your Landscaping Portfolio

1. Start by Creating Keyword-Rich Titles


When it comes to SEO, the most crucial element is the title of your page. That's why you need to make sure that your titles are keyword-rich. This will help you rank higher on search engine results pages (SERPs). To create keyword-rich titles, you'll need to do some keyword research. In fact, there are several different tools that you can use for this, such as Google AdWords Keyword Planner and SEMrush.


2. Add Images and Videos


Adding images and videos to your portfolio is a great way to improve your SEO. It will make your page more visually appealing, but it will also help you rank higher in SERPs. You can add images and videos by using the WordPress media library.

There are a few things to keep in mind when it comes to using images. First, make sure that the images are high-quality and clear. Blurry or low-resolution images will not make a good impression on potential customers or followers. Second, think about the image's composition and how it will be seen on the screen. A well-composed image will be eye-catching and easy to understand at a glance.


3. Add Keywords to Your Images and Videos


When you're adding images and videos to your portfolio, make sure to add keywords to them. By using relevant keywords, you can make sure that your images are seen by people interested in the products or services you offer. This will help you rank higher on search engine results pages. You can also add keywords to images and videos by using the alt text field. An alt text field is a text that is displayed when an image can't be loaded. So make sure to include your main keywords in this field.


4. Optimize Your Website for Mobile Devices


Google now considers mobile friendliness as a ranking factor. As more and more people use their smartphones and tablets to browse the internet, it's essential to make sure that your website is optimized for mobile devices.


Mobile devices have smaller screens and slower processors, so it's necessary to keep your design simple and your code clean. Use large, easy-to-read fonts and avoid using pop-ups or other intrusive elements. In addition, make sure that your site loads quickly on mobile devices by compressing images and minimizing the use of JavaScript. You can optimize your website for mobile devices using the Google Mobile-Friendly Test.


5. Use Social Media to Promote Your Portfolio


Social media are a great way to promote your landscaping portfolio. You can use Twitter, Facebook, as well as Instagram to share your work with a broader audience.


Social media have become an essential tool for promoting a business. It is a great way to reach a larger audience, but it can also help improve your search engine optimization (SEO). By creating a solid social media presence, you can attract more potential customers to your website and improve your chances of ranking higher in search engine results. In addition, social media can help to build brand awareness and enhance customer engagement. With the right strategy, social media can be an effective way to improve your SEO and grow your business.


Let's Get Started with Digital Edge Marketing Agency


SEO is a complex and ever-changing field, but you can improve your chances of ranking higher on search engine results pages by following these tips.


For more information, feel free to contact Digital Edge Marketing Agency. We are experts in Website and Funnel Design Hosting, Email Marketing Services, and Local SEO. 

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