Telling People They Need an Accountant Without Being too Pushy

Persuading someone that they need something and you are their best option isn't as easy as it seems. The more you push, the more people tend to get defensive and walk away. The same goes for accounting firms while communicating how important it is to have a professional accountant.

An accountant needs to find new marketing tactics that sell services without sounding too pushy. Good persuasion – which isn't easy - is about allowing potential clients to move at their own pace while generating quality leads. Luckily, several effective marketing techniques can help sell your accounting services without being too pushy.

Positive Testimonials

The majority of clients prefer consulting testimonials and reviews before buying a service. Therefore, positive feedback from your clients can help increase trust in your accounting business. In short, testimonials matter more than you might think.

Ensure you have a testimonial page that highlights all positive reviews about your business. Doing this will help establish you in the industry while increasing brand awareness. More people will seek your services when they see that other people are satisfied with your services.

Start gathering testimonials today from happy clients. Request every customer to leave a review of your services on your website. Most people will free up their time to help you out – especially when they appreciate the services you provide. You can always send an email, ask on social media, use a simple survey, or make a phone call.

Videos and Articles Explaining the Value of Having an Accountant

Optimize your website by including videos and articles that explain how valuable your services are to both businesses and individuals. Commit to weekly posts to ensure you effectively engage potential clients, thus boosting your lead conversion rate. It will also help to create easy-to-read and digest content that every person can understand.

Having videos and articles on your website will also help boost SEO. It is an effective way of educating your readers while increasing leads. You get to rank highly on search engines which translates to more clients.

Stories About People Losing Money by Not Hiring an Accountant

The Association of Accounting Technicians reported that medium and small businesses lost billions due to poor accounting in 2015. Many businesses shut down because of unqualified owners handling accounts or hiring non-qualified finance staff. Therefore, it isn't difficult to find a cautionary story within your locality or state.

Ensure you research small businesses and individuals that lost money over the past year. Highlight those that went out of business or bankrupt due to poor accounting practices and bring them to the public's attention. Doing this will help you promote your accounting services without sounding too pushy.

Word-of-Mouth Referral

Paid advertising for an accountant just isn't the same as a genuine recommendation from a satisfied client. Equally, you don't have to directly advertise your accounting firm which eliminates any probability of coming out as too pushy. You get to have your current clients do all the advertising work for you, which is excellent in the modern era.

Start by sending an email to all your clients offering incentives for advertisement. This may include a discount, free consultation, restaurant vouchers, and even cash. All they need to do is refer your accounting business to friends, colleagues, and family.

Let Us Help Take Your Accounting Business to the Next Level

Marketing your accounting business in the digital era doesn't have to be a difficult task. At Digital Edge Marketing Agency, we are a reliable digital marketing agency that is ready to help. Ensure you contact us today to start marketing your accounting firm without being too pushy.