Business owners with high levels of
client engagement
know what a hassle technology can be. Managing a website is fine by itself, but when you factor in, having to also manage a bunch of other applications and technology suites to handle scheduling and invoicing and marketing and on and on; well now that makes it complex. With each new piece of software, the mental load of your day-to-day business operations increases exponentially. Acting as a drain on you and your business' success. If you are in a professional services business, and your clients engage with you on a regular basis over email, phone, or a web application, then what you need is not just a website but an entire "
Website Business Solution."
At
Digiedg, we don't just build websites, we build the complete
All-in-One Digital Solutions. We allow businesses like yours to focus on your core competencies, while we manage the vast array of digital services that your business requires to be successful.
We build custom website business solutions for all our customers. However, there are five features that every professional services organization will need in its
website business solution,
which our customers love and we include in nearly every
All-in-One Digital Solutions we build.
5 Important Website Business Solution Features
1. Online Scheduling and Calendar Software
Handling client scheduling can be an enormous time consuming process for a business. From paying staff to handle the phones (or trying to man them yourself while getting all the work done!) to having set business hours during which a customer must call, to the endless back-and-forth emails with proposed dates and times that seem to go on and on, every action is time wasted. This sometimes can take days, if not weeks to finally settle on a mutually agreeable day/time.
Today, a modern business needs modern solutions. With our All-in-One Digital Solution, the long drawn out dramatics of scheduling are a thing of the past:
Instead of the back and forth emails of trying to find a good time to meet, let your clients schedule appointments 24/7 directly from your website and Facebook page. You can also add scheduling links to your marketing emails, Google My Business listing, or anywhere you can think to put them, so that your clients will be able to easily access your calendar, to schedule an appointment. They'll be able to see all the dates and times you have available so that they can make a decision without all the back-and-forth.
After you confirm their appointment request, with a single click, it will sync back into our calendar system. This will allow you to facilitate appointment reminders, follow-up schedules, as well as other personalized customer touches that increases engagement by providing the opportunity for instant feedback. Our integrated solution is available on all devices so that you can manage meetings from any device, from any location, at any time.
2. Estimates, Invoicing, and Online Payments
For many small businesses, there is nothing worse than trying to find your way through a stack of messy papers or a complicated phone application to figure out whether you already sent that invoice to your client, whether a client is paid up in full, let alone trying to view the history of all your past invoices to ensure you give new clients the best possible estimate for the work they requested.
For any small business to succeed, getting paid needs to be the easiest part of the job. That's why when it comes to invoicing and payments, our digital solution prioritizes speed as well as efficiency.
For example, estimates and invoices are sent with just a few clicks of the mouse and can be tracked through our system by both project and invoice numbers. This ensures that everything is easy to find when you need it. Plus, you can get a copy of any item in PDF format, so that it can be easily attached to an email to send to a client. You can also schedule invoice reminders to be sent out at scheduled intervals so clients always know when you are expecting payment.
Our online payment system makes the struggle of dealing with payment processors, price changes, discounts, as well as staff-member selection a thing of the past. Instead of manually writing up an invoice or using another 3rd party application to create an invoice, with our integrated All-in-One Digital Solution, you can:
- Accept Payments on Your Website or Facebook Page
Display a list of services and fees, and let clients choose the service and staff member. You can then collect online payments upfront or after the service is complete. This feature will be greatly enhance your cash flow.
- Let Clients Pay from a Secure Client Portal
Another great feature of the client portal is that it will automatically recognize returning clients and allow one-click payments. This will also empower your clients to review pending invoices and complete payments online. Cha-Ching!
If you are looking for ways in which you can upsell your services, then look no further. You will be able to boost sales by offering clients service bundles at a special price. You can easily customize and add an expiration date to each package, prompting clients to act faster.
In addition to having your clients paying for their regular services, you can also let clients make one-time, non-recurring payments for special services outside of your service list, products, and more. A great way to increase your sales. Cha-Ching!
3. Marketing Campaign Management
Email and SMS marketing are tried and true techniques for lead generation. They're also the most cost-effective way to grow your business since it doesn't require any capital investment on your part.
Marketing campaigns can also be time and resource consuming. Multiple apps are needed to do different jobs like collecting leads or sending emails and texts at specific intervals. Our
All-in-One digital solution lets you do all of that from our website digital platform. It can send emails, SMS messages, manage contacts, track open rates, and more, without switching between apps or computers.
When you have the Digiedg website business solution, you'll get everything you need in one place; without you worrying about compatibility issues across platforms.
With our digital solution, you can easily create beautiful promotions using our custom templates. In addition, you will be able to segment clients based on their locations, interests, and more. Plus, we also help you automatically craft personalized emails that speak to your relationship with each client, instead of sending out generic email blasts.
With a 98% open rate, and an average time-to-read at a staggeringly low three minutes, SMS campaigns can be a driving force in any business' success. You will love how easy SMS marketing is. It will give you the power to open the door for everything from last-minute promotions to text blasts to fill canceled appointment slots and so much more.
- Campaign-Level Management
Our pre-built marketing campaign templates will allow you to quickly create beautiful, mobile-friendly marketing campaigns that bring new focus to customer engagement. This is a great way to stay engaged with your clients and keeping them aware of any news about your services and upcoming promotions.
4. CRM Tool
Today,
CRM software is a vital component of any business that requires customer interaction. These tools can help businesses to easily manage their clients. They can track client information, create reports to organize data, improve future marketing campaigns, as well as connect billing and scheduling services to your client's profile so you can meet any individualized needs.
The problem with most CRM software is that it isn't integrated with all of the other apps as well as services that you use. This often requires that you painstakingly migrate data from one platform to the other -- losing you time, money, accuracy, as well as detail in your management of client relationships. With our
All-in-One Digital Solution, everything from your marketing campaigns to scheduling to invoicing is all available for analysis at the client level via the CRM dashboard.
Let us help you effectively manage every client touch by storing and labeling your leads, contacts, as well as clients all in one centralized online portal. We'll give you a bird's-eye view of each client's history with your business. Through this portal, you and your team can manage workloads by assigning clients and appointments, as well as delegating incoming requests to staff members. All of whom have access to your CRM portal at any time, anywhere, from an easy-to-use mobile app.
5. Client Portal
Best of all, our digital solution was designed both for you and your clients. It comes with a robust client portal that gives them all the information they need about appointments, availability, and billing, as well as updating their profile and contact information. It's definitely a life saver in terms of keeping both you and your clients updated on all activities.
With a simple login, all the busy work that clients generate as they double-check appointment times and confirm that you got their payments becomes a thing of the past. Plus, our client portal also comes with a secure payment portal that accepts all major credit cards and PayPal, making it an easy way for customers to pay for your services, 365/24/7.
Conclusion
Now, you should have a better understanding of the 5 important features that you will need in your
Website Business Solution.
If you are tired of juggling multiple apps and suites, remembering multiple passwords, paying multiple vendors and having to learn and understand how all of the different software will work together, then we can help. Please contact us
and we will streamline your digital solutions.
We know that running a business isn't just about having the right tools. It's also about their seamless integration into your workflows so that you can make the most of today's digital technology boom. At Digiedg, we don't just build websites, we build
Website Business Solutions. Let us build one for you!
