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Nick Brown • Jun 21, 2021
Home Improvement Businesses: 4 Tips to Get 5-Star Reviews
How you can get top reviews from your clients.
As the Information Technology world continues to grow, many consumers are first going online to research a company and their reviews before making purchasing decisions. More now than ever, consumers are making their buying transactions, based on trust, reputation, and authority. Therefore, business owners must find ways of protecting their reputation—which includes reviews. 5-star reviews on search engines and review sites such as Google Reviews, Yelp, and other third-party websites are the ultimate mark of approval from consumers. A home improvement business with a 5-star rating on Google Reviews and Yelp exhibits consumer confidence, social proof, as well as an indication of high-quality service.
On the other hand, a low rating is an indication of poor service which can push consumers away. So, how can a home improvement business acquire 5-star ratings? Let's explore.
Tips to Get Top Reviews for Your Home Improvement Business
1. List Your Home Improvement Business in Multiple Platforms
Positive online reviews are an alternative method to boost your reach and brand visibility. It's therefore essential to list your business on several but relevant sites to boost your ratings. Some of the available sites to do so include Google My Business, Amazon, Facebook, yellow pages, as well as Yelp.
While choosing the ideal site, it's essential to understand the demographics of the target market. According to Statista, 25% of Facebook users are aged between 25 and 34 years. Does your audience fall in the above age bracket? If yes, then Facebook is the perfect platform to list as well as seek reviews.
if you have a good understanding of your audience, it will create an objective basis to determine which site matches your customer base. In addition, listing home improvement business on these platforms makes your business accessible. This is crucial in obtaining multiple as well as honest reviews.
2. Encourage Customers to Rate and Review Your Business
Customers freely support brands by following them on social media and offering reviews. Therefore, home improvement business owners should not shy away from seeking that support from clients.
Here are ways you can use to obtain the reviews:
- Hand Pick Potential Reviewers:
Some customers can naturally leave bad reviews that can hurt your business. It's therefore advisable to tilt the outcome to your favor. Select people who are likely to offer you great reviews. Approach your friends, family, business colleagues, as well as trusted customers for that favor. It's advisable to send them the link and an incentive to boost the chances of getting the review. We can help you get started on this with our Digital Reputation Management
services.
- Consult with Your Staff:
Allocate strategically placed staff like account managers or relationship officers to outreach to specific customers for the exercise. Account managers, for instance, have ongoing personal relationships with clients. Because of their close relationship with the clients, this presents an ideal opportunity to seek reviews.
- Ask for Reviews After Surveys:
Businesses use surveys to get an understanding of the level of service as well as other issues affecting the business. Customers also respond well to surveys because of the impact they have on the potential of better customer services. You can take advantage of this opportunity, by asking your clients to complete a survey, from the last project that your performed for them. You can include a link to your reviews page at the end of a survey questionnaire. In addition, offering them a gift card or a discount on their next project will greatly improve the chances of them completing the survey.
3. Offer Excellent Customer Service
Customers offer 5-star reviews as an appreciation of receiving excellent customer service or quality services. Equally, the modern customer is always looking for outstanding customer service as a differentiator from the multiple service providers. If you deliver excellent customer service, this will help you to stand out from your competitors.
Customers also freely share negative experiences with brands on social media which can impact your star ratings. It's, therefore, crucial to prioritize customer needs through prompt communication, after-sale support, excellent e-commerce sites, as well as training your staff on customer service skills. In the event that you do receive a negative review, it is extremely important that you respond to that customer's reviews. How you handle a negative review is equally as important as receiving positive reviews.
After impressing clients with excellent customer service, you can tap on the positive experience to request 5-star reviews. You can do so by leaving a link to your Google by Business reviews page or Yelp review site.
4. Offer Incentives
Typically, customers don't respond a considerable high percentage of review requests. In today's world, it's always a question of 'What do I stand to gain?'
As such, you can eliminate low success rates, by offering special discounts, coupons, as well as freebies to compensate reviewers for their time. Your customers are more than likely to take the time to write you a review, if you offer them an incentive.
Let Us Improve Your Brand's Digital Reputation
5-star reviews can boost the reputation of a business which enhances brand authority as well as growth. It's therefore crucial for brands to offer excellent customer service, request online reviews from clients, as well as employ other methods to gain a 5-star rating.
Digiedg is here to help you obtain 5-star reviews for your home improvement business. We are digital marketing experts making us the ideal partner to boost your online reputation. Contact us today to sample our services.
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