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Nick Brown • May 17, 2021

Top 4 Unique Businesses You Can Start During a Pandemic

Starting a business during the pandemic.

Woman typing on a laptop and planning for her new online business during the worldwide pandemic.
The COVID-19 pandemic has dealt a massive blow to the global economy. Most companies opted to close down, file for insolvency, or lay off staff as a means for survival. As such, there are many people without a source of livelihood. Although it's a difficult period to keep your head up, staying positive is a huge step to recovery. That said, you can turn the situation around using several ideas for unique businesses that are not capital intensive or difficult to implement.

Let's explore a few ideas you can take into consideration.

4 Unique Businesses During the Pandemic

1. Freelance Writing

Online marketing is one of the top growing industries. As a professional, you can use your industry expertise or academic background to launch a career as a freelance writer. The services of a freelance writer are required by Fortune 500 companies, affiliate marketers, website owners, social media personalities, as well as small business owners and digital marketing agencies.

Starting a career as a freelance writer requires a home office, a computer, a stable internet connection, as well as minimal training. A college graduate or anyone with copywriting skills and the willingness to learn can join the industry.

Here are a few steps you can use to launch a freelance writing business.

  • Choose a field of specialization such as finance, fitness, food, technology, fashion, business, travel, or real-estate.
  • Create a blog and upload a few writing samples.
  • Set your starting rate.
  • Look for jobs on social media, job boards, or by pitching to clients directly.
  • Deliver quality work to gain referrals and reputation in the industry.
  • Embrace growth by building networks and gaining long-term clients.
2. Social Media Manager / Graphic Designer

Internet marketing and content creation have been on a trajectory mode in recent years. Quality images and graphics are some of the top features that make advertisements have lasting impressions.  

That said, the work of a social media manager or graphic designer is hugely important in the current digital age. There is demand for designing posters, social media posts, website graphics, presentations, as well as business cards.

Surprisingly, you don't need a college degree or extensive academic effort to start this line of work. You can learn the skill through online courses and other resources like blogs or YouTube videos. It's also vital to be passionate, hardworking, as well as dedicated in this endeavor.

A point to note: You can conduct the business exclusively online, making it ideal for beginners.

3. Affiliate Marketing

The rapid development of information technology has created many opportunities in the line of internet marketing. Affiliate marketing is the art of promoting products and services online for a commission.

You'll require a digital asset like a blog or a social media page to launch an affiliate marketing business. Some of the popular affiliate marketing platforms include Rakuten, ClickBank, Amazon, Awin, or ShareASale. In line with the pandemic struggles, you only need a computer, internet connection, training, as well as dedication to start a blog or a social media page.

4. Business / Life Consultancy

You can monetize your skills and experience by offering expert advice to clients. Companies outsource experts through consultation instead of offering full-time jobs. As an expert, for example, in cybersecurity, technology, events/wedding planning, fitness/nutrition, diversity and inclusion, real estate, accounting/bookkeeping, government contracting, or sales/success coaching, you can consult on these fields at a fee.

Start the business by building a website and social media profile as a point of reference. Find clients through using social media posts, pitching to clients on email, and building your brand. Consequently, the consultation business will grow through quality work, referrals, as well as positive online reviews.

Let Us Help You Launch Your New Business Online

Starting these unique businesses is scary but a bold step to getting back on your feet. Even so, it's crucial to choose a less capital-intensive business like affiliate marketing or business success coach — or any form of online business.

To that end, this is the ideal time to start an online business in liaison with Digiedg. You can leverage our expertise in website building, local SEO, email marketing, as well as social media management to kickstart and grow your unique businesses online. Contact us today for more information.
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